MASTER THE
ALGORITHM.
We turn YouTube channels into sustainable systems.
No guesswork. Pure data science.
REALITY CHECK:
YOUR CHANNEL
IS STAGNATING.
You produce video content for YouTube. But the curve stays flat.
Do these emails sound familiar?
Quality prevails in the long run.
Maybe we should just show the film on TV?
That would ruin the brand story!
Users need to learn to be patient.
We need to increase our media budget.
Nothing works without ads these days.
Budget approval attached.
THE SOLUTION
THE YOUTUBE TRIFECTA.
ORGANIC CONTENT
Build an owned audience with data-driven retention.
PAID MEDIA
Hyper-scale organic winners for precise targeting and reach.
CREATOR COLLABS
Borrow instant trust and authority from existing communities.
Most brands fail because they treat content, creators, and paid ads as separate silos. We combine them into a single growth engine.
WE HANDLE
EVERYTHING.
CHANNEL AUDIT & STRATEGY
The Foundation. We analyze the status quo and build the blueprint for market leadership.
Deep Dive Audit
Forensic analysis of your channel. We identify data patterns, algorithmic brakes, and content gaps sabotaging your growth.
Competitor Analysis
Reverse engineering the market leader. We decode your strongest competitors' strategies and adapt them for your unfair advantage.
Format Development
Retention Engineering. We develop recurring formats that bind viewers, trigger episode binge-watching, and maximize watchtime.
Editorial Planning
The Power of Consistency. A strategic upload plan that perfectly synchronizes seasonality, search volume, and community expectations.
CREATIVE & PRODUCTION
The Engine. Visual excellence that feeds the algorithm and binds viewers.
Scripting & Storytelling
Psychology meets Empathy. We write scripts that resonate. Every word has one goal: To pick up the viewer emotionally and intellectually.
Thumbnail Design (A/B)
Magnetic Effect. We don't design clickbait, but visual promises we keep in the video. A/B tested for maximum relevance.
Production
Scaled Excellence. Efficient shoots, high-end equipment, and a process that minimizes your time investment and maximizes output.
Post-Production
Pacing for Humans. Dynamic editing, sound design, and visual effects that support the story and keep the viewer in the flow.
YOUTUBE SEO & GROWTH
The Lever. Technical optimization so your videos are actually found.
Keyword Dominance
Semantic Authority. We don't just occupy keywords, but topic fields. So Google and YouTube recognize you as the #1 source.
Ranking Strategy
Evergreen Traffic. We optimize metadata so your videos generate views years after upload. Passive growth.
Community Management
From Viewers to Tribe. Strategic interaction in comments to feed the algorithm and turn viewers into loyal brand ambassadors.
Cross-Promotion
Ecosystem Design. We network YouTube with your other channels and use Shorts as a reach booster for long-form content.
CREATOR COLLABS
The Trust Factor. We set up branded content as part of the story – for reach with extreme authenticity.
Creator Matchmaking
We identify creators whose community perfectly matches your brand or product.
Storytelling over Ads
The brand as part of the story. Together we develop video ideas where the product is integrated organically – not as a disruptive ad break.
Full-Service Management
From availability checks and contract negotiations to outline approval and final publication. End-to-end setup.
Native Integration
High-trust creator endorsements tailored specifically to algorithmic retention and consumer conversion.
WE ARE PART
OF SCRETCH
scretch.yt forms the axis between Berlin and Vienna, combining full-service operations and execution of YouTube strategies.
YOUTUBE TEAM
Our specialized team unites YouTube Directors, Data Analysts, Packaging Designers, and Creator Strategists for end-to-end channel growth. From algorithmic analytics and high-CTR packaging to high-end production and creator collaborations, our senior experts work directly on your scalable success.
MATTHIAS FUNK
CO-FOUNDER & CEOThe YouTube nerd and strategist: As founder and former CEO of YouTube software tubics and veteran of the ProSiebenSat.1 digital division, he blends broadcast storytelling with data-driven scaling. Knows the YouTube algorithm inside out and optimizes channels relentlessly for peak performance.
PETER RATHMAYR
CO-FOUNDER & CEOThe marketing strategist. As former YouTube Lead at Google, CEO at Kronen Zeitung, and client-side Marketing Director, he personally built and scaled high-impact video and channel operations from the ground up. Focus: tangible business impact over vanity metrics.
STEPHAN BRUCKNER
20 years of experience in video production and YouTube. Stephan is your YouTube Director & Client Service Lead for highly complex setups, creative direction, and scalable organizations.
LIKA MIRDZOVA
Turns retention charts and CTR curves into actionable growth levers. Lika ensures every second of content is backed by metrics.
RENÉ PAULESICH
YouTube Director & Creator Strategist. René builds bridges between brands and top creators, identifying high-converting partnerships and directing authentic integrations.
DAVID POPANICIC
Turns retention curves, CTR metrics, and algorithm shifts into actionable growth levers. David ensures every second of content is backed by data.
NIKA VODVUD
High-CTR packaging design and visual storytelling. Nika crafts thumbnails and visual concepts that win the click.
METRICS THAT MATTER
Views are good, sustainable impact is better. We optimize for both.
CTR
> 8%CLICK-THROUGH RATE
We optimize thumbnails & titles that stop the scroll.
AVD
Top 10%AVG. VIEW DURATION
YouTube pushes videos that keep people on the platform. We structure content for maximum retention.
RVR
LoyaltyRETURNING VIEWERS
Virality brings tourists. We turn them into permanent residents.
RPM
BingoSESSION TIME
We ensure viewers don't just watch one video, but binge the whole channel.
READY TO
SCALE?
The first strategy call is on us. Tell us about your project or book a direct 30-minute slot with our leadership team.